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Our client is a global player in the automotive industry. The project for which we are recruiting a senior Internet consultant is the management of the development of new functionalities for their pan-European website, as well as management of the technical platform for our client’s ongoing leading edge Interactive Marketing programmes.
The successful candidate will quickly understand our client’s business challenges and marketing strategies. This understanding, combined with solid project management skills and an in-depth understanding of modern Digital marketing and web technologies will enable him/her to:
Work with client’s suppliers to design and drive the deployment of new and enhanced website functionalities (for example car configurator, finance calculator etc)
Provide strategic technical advice to client, select, work with and challenge partners on technical decisions. Supervise and manage developments to platforms ensuring current and future business needs are catered for.
Take ownership of the integration of customer and prospect data between the digital platform, customer databases and other systems. Liaise between external suppliers and internal IT/IS functions.
Ensure a continuous and effective dialogue and promote collaboration with CRM and Customer Loyalty departments. Define and implement a cross-functional strategy to support customer relationship management online.
Pro-actively identify needs and possibilities for Digital to add value to the business and generate revenue. Champion ideas, develop business cases and sell projects to management.
Analyse, assess and coordinate the needs of different European countries in relation to platform functionalities and architecture.
The senior consultant will report to the Equancy Partner in charge of our client and will be located in the client’s office in the Paris area. Planned travels across Europe.
Required skills
-Strong experience with Internet disciplines, CRM a plus
-Consultancy background a plus
-Proven functional and technical project management skills in the Digital area
-Capacity to understand real-world business needs and to explain, simplify and communicate technical concepts to non-experts
-Proactive, tenacious, flexible, autonomous, anticipation, multitasking
-Analytical, logical and methodical by nature
-Be able to drive progress in an environment with limited resources by proactively managing a range of different stakeholders (Marketing department, IT department, Digital agency, CRM agency, Advertising agency, Media agency, IT provider, countries)
-Able to work in an international environment
-Bilingual English, another European language a plus
-Good diplomacy skills
-4 to 6 years experience either at an interactive agency or at the client side
Contract
-Full time, permanent
-40K€ - 45K€ per annum + bonus and profit sharing based on experience
Contact information
Daniel Haque / Equancy
47, rue de Chaillot
75116 Paris
Job description:
Thanks to the strong development of our expertise in "relationship management and customer loyalty" and “marketing investment efficiency”, we are looking to hire a dynamic and rigorous Junior Consultant specialized in marketing analytics, eager to learn in the field of market research and business intelligence.
Its mission will be:
Performance measurement of the marketing and communications investments: forecasting, reporting, benchmarking, web analytics, market research.
Data mining: customer segmentation, scoring and other predictive models of customer behavior.
Implementation of databases and business intelligence applications (reporting, control, etc..)
The consultant will be based in our offices in Paris but might also need to work at our clients’ offices (Paris area). Travel abroad are also expected.
Profile :
Candidates should have a graduate degree in statistics (ENSAI, ISUP, specialized Masters degree) and wishing to apply this knowledge in Marketing. We would be particularly sensitive to:
A first experience of databases
Advanced knowledge of statistical software (SAS, SPSS, Clementine) and MS Office (Excel, Powerpoint, Access, Visual Basic)
Thanks to the strong development of our expertise in "relationship management and customer loyalty" and “marketing investment efficiency”, we are looking to hire a dynamic, rigorous and creative Manager specialized in marketing analytics, with good interpersonal skills and motivation to work in an international environment.
Its tasks will include:
Supervise a team of junior and experienced consultants working on our projects;
Manage and develop our relationship with leading clients in international groups (marketing managers, communications, CRM, Internet);
Implement and manage marketing strategy projects based on customer knowledge (data mining and market research);
Participate in the growth of Equancy in France and abroad.
The manager will be based in our offices in Paris but might also need to work at our clients’ offices (Paris area). Travel abroad are also expected.
Profile:
7 to 10 years of experience in marketing analytics (studies, data mining, client database management) at the advertiser, in an agency or in a consulting firm.
Advanced knowledge of statistical software (SAS, SPSS and Clementine).
Very good level in English.
Ability to clearly explain the results to non-statisticians.
Ability to write and present marketing and business recommendations to senior decision makers.
Pro activity, flexibility, autonomy, anticipation, loving challenges.
A thirst for knowledge.
Our offer:
Full time, permanent contract (CDI)
50K€ - 70K€ per annum + bonus and profit sharing based on experience
Our client is a global player in the automotive industry. For this client, Equancy is a long-lasting partner in defining the marketing strategy, monitoring the marketing performance and recommend actions in support of implementation teams.
The scope of Equancy’s assignments for this client is 25 countries in Europe, including the assessment of our client’s newly defined Pan-European Internet strategy that should allow the client to be a top player on the interactive playground.
Key responsibilities:
Define key performance indicators in line with marketing objectives
Deliver fact-based analyses and recommendations based on past performances, benchmarking and ad-hoc research
Manage deliveries from research companies, webanalytics tools and other information suppliers
Monitor competitors activities, detects marketing opportunities and recommends actions
Coordinate with agencies and with local business units for improving performance
The business analyst will be located in the Equancy office inside Paris.
Profile:
Highly numerate; comfortable with data manipulation and interpretation
Our client is a global player in the automotive industry. Our role for this client is to give support and strategic input across various areas of marketing with a strong focus on Internet:
Key responsibilities:
Marketing Performance Measurement
Ensure that this is a key theme throughout all areas of our work
Use understanding of business and marketing objectives to identify and define key performance indicators
Prioritization and assessment of various activities based agreed KPIs
Internet Strategy
Understand and constantly alert our client on Internet and new media innovations relevant for its business and marketing objectives
Maintain an overview and status of all the Internet work and activities being progressed at any one time
Assess, prioritize and challenge proposals from the digital Agency
Objectively analyze performance of Internet initiatives and recommend improvements
Proactively anticipate and address key issues to drive forward the Internet strategy
Campaign Strategy
Participate in definition of campaign strategy e.g. for product launches
Provide rational input and prioritization based on delivery versus objectives
Delivery of campaign scorecards to assess performance versus objectives and consequently recommend corrective actions to be taken
Client Relationship
Day to day point of contact for the client on all ongoing projects
Team Management
Direct Management of a team of 4-5 consultants, primarily analysts working on performance management and webanalytics
Budget Management
Ongoing monitoring of revenue from all areas of the account in order to deliver internal revenue targets
The account manager will report to the Equancy partner in charge of our client and will be located in the Equancy office in Paris.
Required skills, abilities and background:
Strong analytical skills
Good communication skills
Excellent time management and prioritisation skills with the ability to coordinate multiple projects simultaneously
Full fluency in English (both written and verbal) a must
Logical and methodical by nature; able to bring a rational and objective point of view to a variety of subject areas
Able to assess business and marketing needs and translate them into Digital requirements
Pragmatic with a “can-do” attitude: the ability to find workable solutions to demanding problems, often at short notice
Marketing and / or business background
Digital marketing expertise
Automotive experience an advantage.
Good understanding of Marketing Communications and Customer Relationship Management
