MARKETING

CUSTOMER CENTRICITY

Increase profitability through greater client intelligence and target strategies.
  • Segmentation
  • Conquest and Loyalty strategies
  • Predictive models of client behavior
  • Marketing information system

INNOVATION

Identify future-proof opportunities that will ensure success in the future.
  • Innovation scope and tools
  • Trend radar to identify opportunities
  • Ideation and selection of new concepts & services

BRAND STRATEGY

Build strategies that create a strong bond with customers while federating the company efforts.
  • Brand positioning
  • Brand architecture
  • Brand portfolio management
  • Brand measurement

DIGITAL MARKETING

Structure digital strategies, which are both innovative and profitable.
  • Digital strategy definition
  • Digital strategy implementation
  • Performance monitoring
  • Innovation in digital presence

MARKETING INVESTMENT EFFICIENCY

Get the most out of marketing and communication investments. 
  • Cost reduction
  • Optimization of spending allocations
  • Performance measurement

Who we are - What we do - How we do it - Our clients - Careers
Equancy, strategic Marketing and Communications consulting firms, specialize in communication strategy and marketing communication consultancy from Paris, London and Shangai, helps major international companies in their permanent quest to establish or maintain leadership in their industries : Public relations communications, segmentation targeting and positioning, crisis management communications, customer relationship strategy, digital marketing strategy, media relations services, brand reputation management, marketing communications management, etc. Visit our offices in France, England or China.